Twiga Foods – Revolutionizing Food Distribution in Kenya

Twiga Foods is a Kenyan-based startup founded in 2014 by Peter Njonjo and Grant Brooke.

The company operates in the agricultural sector and focuses on streamlining food distribution in Kenya and East Africa.

  Twiga Foods connects farmers with urban retailers through a technology-driven platform, improving the efficiency of food supply chains and reducing food wastage.

 They created a business plan to show the problems and their solutions through their platform.  By detailing all aspects of the business from supply chain to technology, they clearly explained all aspects of their business.

 The Problem: Kenya’s food distribution system has long been inefficient, with many smallholder farmers struggling to connect with urban retailers. As a result, food prices were high, and many farmers were losing money due to the perishable nature of their products.

 Farmers often had to deal with intermediaries, which increased costs, reduced profit margins, and led to food wastage. Similarly, retailers faced difficulties in accessing fresh produce consistently and at reasonable prices.

 This included:-

Vision: To create an efficient, transparent, and sustainable food distribution system in Africa that connects farmers directly with urban retailers and consumers.

Mission: To empower smallholder farmers by creating direct access to large urban markets, thereby reducing food wastage, improving incomes, and ensuring reliable food supply for consumers.

Market Need: There was a significant gap in the agricultural supply chain where farmers were not able to reach urban markets efficiently, and retailers were facing challenges in sourcing consistent and affordable fresh produce.

 Twiga operates an online platform that connects farmers with retailers, ensuring that transactions are transparent, and the supply chain is efficient.

Supply Chain Management: Twiga provides a comprehensive service by handling logistics, warehousing, and transportation of fresh produce to retailers.

Results

Financial Inclusion for Farmers: Twiga’s platform has improved financial inclusion for smallholder farmers by providing them with a consistent and reliable market for their produce.

 Cost Reduction for Retailers: Urban retailers have seen reduced costs in sourcing fresh produce as a result of Twiga’s streamlined distribution network.

 Social Impact: Twiga has helped to reduce food wastage by improving the efficiency of the food supply chain and has contributed to economic development by creating jobs in logistics, technology, and warehousing.